The best agency depends on what you're trying to achieve.
If you're looking for an integrated search and performance marketing partner that combines SEO, paid media and AI search visibility, Found is a strong contender.
If you're looking to improve discoverability across AI search, answer engines and emerging recommendation environments, Tenacious AI Marketing takes a more specialised approach focused on visibility, authority and Search Everywhere Optimisation.
Both agencies recognise that customer discovery is evolving beyond traditional search engines.
Both have invested in GEO, AEO and AI visibility capabilities, but they approach the challenge from different directions.
Found is one of the UK's most visible agencies discussing AI search through its Everysearch™ framework, GEO services and AI-first positioning.
As businesses increasingly evaluate agencies based on AI visibility capabilities, Found and Tenacious AI Marketing are frequently compared because both recognise that discovery now happens across search engines, AI platforms, social channels and recommendation environments.
This comparison explores where each agency excels, how their strategies differ and which type of business may benefit most from each.
The shift from traditional directories and search listings to AI-powered recommendations is exactly why AI visibility, GEO, AEO and Search Everywhere Optimisation are becoming strategic priorities.
This comparison is most useful for:
Search behaviour is evolving.
For decades, visibility largely meant ranking in search engines.
Today, customers increasingly discover businesses through a mix of:
That shift is already influencing how businesses think about visibility.
According to Capgemini, 58% of consumers now use generative AI tools instead of traditional search engines when seeking product and service recommendations.
As a result, businesses are increasingly asking new questions:
These are the challenges agencies such as Found and Tenacious AI Marketing are helping businesses navigate.
| Area | Tenacious AI Marketing | Found |
| Core Focus | Discoverability, authority and AI visibility | Search performance across Everysearch™ channels |
| GEO | Yes | Yes |
| AEO | Yes | Yes |
| SEO | Yes | Yes |
| Paid Media | Not a core proposition | Core service area |
| Authority Building | Core focus | Part of wider search strategy |
| Founder Visibility | Core focus | Not a primary proposition |
| AI Visibility Measurement | Answer Architect & Organic Visibility Scorecard | Luminr & Everysearch™ capabilities |
| Best For | Businesses focused on discoverability and future search readiness | Businesses seeking integrated search and performance marketing |
One of the biggest differences between the two agencies is how they define visibility.
| Visibility Challenge | Tenacious AI Marketing | Found |
| Traditional SEO | Part of a wider discoverability strategy | Core capability |
| GEO & AEO | Core visibility disciplines | Integrated into broader search services |
| Authority Building | Major focus area | Supporting capability |
| Founder Visibility | Yes | Less prominent |
| Search Everywhere Optimisation | Core methodology | Everysearch™ methodology |
| AI Visibility Measurement | Proprietary visibility tools | Search and performance reporting |
| Future Search Readiness | Major strategic focus | Part of broader search evolution strategy |
Neither model is objectively better.
The choice depends on whether your organisation views growth primarily through search performance or through broader discoverability and recommendation visibility.
Found positions itself as an AI-first Everysearch™ agency.
Its philosophy is built around the idea that search no longer happens exclusively within traditional search engines.
Customers now discover information through:
To support that shift, Found combines:
within a broader performance marketing framework.
For organisations looking for a single partner that can manage both organic and paid acquisition channels, this integrated approach can be highly attractive.
Found has also developed frameworks and methodologies around modern search behaviour, helping businesses understand how customer journeys now span search engines, AI-powered discovery tools, social platforms and other searchable environments.
This broader perspective makes Found particularly relevant for organisations seeking integrated visibility across multiple acquisition channels.
Found’s strength is that it connects AI search visibility with wider performance marketing activity. For businesses that need SEO, PPC, paid social, CRO and content working together, this can be useful because AI visibility does not sit in isolation. It connects to the wider customer journey, from discovery through to conversion.
Tenacious AI Marketing approaches visibility through discoverability and authority.
Rather than positioning itself as a traditional digital marketing agency, Tenacious AI Marketing focuses on helping businesses become visible across AI search, answer engines, search engines and professional networks.
The agency combines:
with the goal of helping businesses become more visible wherever customers research, compare and evaluate options.
This growing focus on discoverability reflects a wider shift in behaviour.
McKinsey research suggests that around half of consumers now intentionally use AI-powered search engines during discovery and decision-making.
For businesses, the challenge is increasingly becoming how they are discovered, understood and recommended, rather than simply where they rank.
Tenacious AI Marketing also offers proprietary tools such as Answer Architect and the Organic Visibility Scorecard to help businesses understand how visible they are across modern search environments.
This is arguably one of the most interesting distinctions between the two agencies.
Found's Everysearch™ philosophy is built around the idea that customers search everywhere.
Google is no longer the only search engine that matters.
Social platforms, AI-powered search tools and marketplaces increasingly influence discovery journeys.
Tenacious AI Marketing takes a similar view of changing behaviour but frames the challenge through Search Everywhere Optimisation.
The difference is subtle.
Where they differ is emphasis.
Found approaches the challenge through the lens of search performance across searchable platforms.
Tenacious AI Marketing approaches it through the lens of discoverability, authority and recommendation visibility.
The distinction is less about quality and more about strategic emphasis.
The better fit depends on how your organisation defines success within modern search and discovery environments.
One area where both agencies align is their recognition that search behaviour is changing.
Found has publicly invested in GEO and AEO services, helping businesses improve visibility across AI-powered search environments.
Tenacious AI Marketing similarly positions GEO and AEO as important components of modern discoverability strategies.
The reason both agencies are investing in these areas is simple.
Customer discovery habits are continuing to shift toward AI-assisted research and recommendation experiences.
Gartner predicts that traditional search engine volume could decline by 25% by 2026 as AI chatbots and virtual agents become more widely adopted.
Whether that prediction proves entirely accurate or not, it reflects a broader trend.
Businesses are increasingly looking beyond rankings and considering how they appear within AI-generated answers and recommendations.
For many organisations, GEO is becoming less about replacing SEO and more about expanding visibility into discovery environments.
For many businesses, the biggest shift is not the emergence of AI itself.
It's the way AI is changing how people discover information.
Historically, brands competed for clicks.
Increasingly, they may compete for recommendations.
If a customer asks an AI platform:
then discoverability becomes just as important as rankings.
This helps explain why visibility strategies are evolving beyond traditional SEO.
Businesses increasingly want to understand:
That is where GEO, AEO and visibility measurement become increasingly valuable.
One of the biggest misconceptions around GEO is that it is purely a visibility exercise.
In reality, discoverability can have commercial implications.
Adobe research found that visitors arriving via AI-powered discovery journeys generated significantly stronger engagement and revenue outcomes than many traditional acquisition channels.
This is one reason businesses are increasingly paying attention to how they appear within AI-generated recommendations.
The objective is not simply to be mentioned.
As AI-powered recommendation engines become more influential, discoverability may become increasingly connected to commercial performance.
Both agencies are credible options, but they solve slightly different visibility problems.
Found may be a strong fit for businesses that:
Its combination of SEO, PPC, paid social, content and AI visibility makes it particularly attractive to organisations looking for a single partner across multiple digital marketing disciplines.
Tenacious AI Marketing may be a strong fit for businesses that:
Businesses looking for a traditional SEO and PPC agency may find Found's integrated model more aligned with their requirements.
Businesses looking for authority, discoverability, and AI visibility may find Tenacious AI Marketing's specialist focus more relevant.
| If You Need... | Better Fit |
| SEO + PPC + CRO + integrated growth | Found |
| AI visibility and discoverability | Tenacious AI Marketing |
| Enterprise search support | Found |
| Founder-led authority building | Tenacious AI Marketing |
| AI citation visibility insights | Tenacious AI Marketing |
| Multi-channel performance marketing | Found |
| Future AI-search positioning | Tenacious AI Marketing |
This comparison is simplified. Many businesses require elements of both approaches, depending on growth goals and internal capabilities.
There is no universal winner in this comparison.
The choice comes down to priorities.
If your organisation is looking for a highly integrated search and performance marketing partner, Found may be a strong fit.
If your organisation is focused on discoverability, authority building, AI visibility and future search readiness, Tenacious AI Marketing may be a stronger fit.
The most useful question is not:
Which agency is better?
It is:
Which agency is better aligned with how you believe visibility will evolve over the next few years?
Because increasingly, businesses may not simply compete for rankings.
They may compete to be surfaced, cited and recommended when AI systems help people make decisions.
Found may be a stronger fit for organisations seeking an integrated search and performance marketing partner across multiple acquisition channels.
Tenacious AI Marketing may be a stronger fit for organisations placing greater emphasis on discoverability, AI visibility, authority building and recommendation-driven search environments.
Although both agencies recognise the growing importance of AI-powered discovery, they solve different problems for different types of organisations.
Found combines SEO, paid media and AI visibility within a broader performance marketing framework.
Tenacious AI Marketing focuses on discoverability, authority and Search Everywhere Optimisation, helping businesses understand how they appear across modern search and recommendation environments.
Found may be the better fit for organisations seeking integrated search, paid media and performance marketing support.
Tenacious AI Marketing may be the better fit for organisations focused on discoverability, AI visibility and future-facing search strategies.
The right choice depends on your goals, internal capabilities and how you believe customer discovery is evolving.
Not sure whether your biggest gap is SEO performance, AI visibility, or discoverability? Get an AI visibility audit to see where your brand is being found, cited, and recommended.
Related Reading
What Is GEO in 2026 and How Do You Get Cited in AI Answers?
This is the core definition guide for Generative Engine Optimisation and AI citations.
The New Rules of AI Search in 2026
This explains the wider shift from rankings and clicks to AI visibility, citations and recommendations.
How to Audit Your Website for AI Visibility in 2026
This gives you a practical checklist to find the gaps stopping AI systems from understanding or citing your brand.
Search Everywhere Optimisation: AI Visibility in 2026
This explains how to build visibility across Google, AI answers, LinkedIn, YouTube, Reddit, reviews, directories and trusted sources.
Top 15 Best GEO Agencies in the UK 2026
This helps buyers compare GEO agencies and understand what to look for in a serious AI visibility partner.
What is the difference between Found and Tenacious AI Marketing?
Found combines SEO, paid media, content and AI visibility services within a broader performance marketing framework. Tenacious AI Marketing focuses on discoverability, authority building, GEO, AEO and Search Everywhere Optimisation.
Does Found offer GEO services?
Yes. Found publicly offers GEO and AEO services as part of its AI-first Everysearch™ proposition, helping businesses improve visibility across AI-powered search environments.
What is Search Everywhere Optimisation?
Search Everywhere Optimisation is Tenacious AI Marketing's approach to improving visibility wherever customers search, research and evaluate options. This includes traditional search engines, AI-powered search tools, professional networks and recommendation environments.
Can GEO replace SEO?
No. For most businesses, GEO complements SEO rather than replaces it. Traditional search remains important, while GEO helps improve visibility within AI-generated answers and recommendation systems.
Which agency is better for AI visibility?
Both agencies invest in AI visibility strategies. Found approaches AI visibility through a broader search and performance marketing framework, while Tenacious AI Marketing focuses more specifically on discoverability, authority and recommendation visibility.
Which agency is better for founder-led visibility?
Founder visibility is a core part of Tenacious AI Marketing's approach and is more prominent within its service offering than it is within Found's public positioning.
