Key Takeaway
Scroll through LinkedIn, Instagram, or YouTube, and you’ll notice one thing: video isn’t just trending, it's dominating.
From short-form Reels to long-form YouTube explainers, video is the medium that brands, entrepreneurs, and enterprises are relying on to win attention.
In fact, Wix says 89% of businesses now use video as a marketing tool. That’s not a nice-to-have, it’s a near-universal expectation.
The problem?
Knowing you need video is very different from knowing how to create it at scale. That’s where social media video production companies come in.
At Tenacious Sales (operating internationally as Tenacious AI Marketing Global), we’ve seen this firsthand. Brands that once “got by” with static posts now require polished, AI-optimized video strategies that drive clicks, conversations, and conversions.
But what does a social media video production company actually do? Let’s break it down.
Not every brand has the same video needs. Here are the groups who benefit most from professional production services:
If you want a video that sells, not just a video that “looks nice”, outsourcing to a professional company is often the difference-maker.
Video is no longer a support act. It’s the main show. Consider this:
Why? Because video commands attention in ways text and static visuals simply can’t. It drives recall, trust, and emotional connection.
On platforms like TikTok, Reels, and YouTube Shorts, it’s the format that stops the scroll.
And in today’s AI-powered search era (AEO – Answer Engine Optimization), video fuels discoverability.
From transcripts that boost SEO rankings to video snippets in search results, video is both content and a ranking factor.
We tell clients: if you’re not leveraging video, you’re not just behind, you’re invisible.
A true production partner does far more than press “record.” Here’s the stack of services that matter:
Watch: Dean Whitby reveals a 3-step scripting formula that turns scrollers into buyers.
You don’t need costly crews or bulky setups. At Tenacious Sales (operating internationally as Tenacious AI Marketing Global), we keep production fast and affordable by:
This way, you get high-impact storytelling at scale without the traditional production overhead.
You can have all the bells and whistles, multi-camera cuts, studio sound design, motion graphics, and complex grading, but we focus on what actually drives results:
That’s why we can deliver polished, agent-optimised videos at scale, starting from as little as £100 per social video.
That’s what sets companies like Tenacious Sales (operating internationally as Tenacious AI Marketing Global) apart: video production isn’t a one-off; it’s a growth engine.
Hiring professionals gets you more than better visuals. It gives you:
While others excel at production, our team stands apart by fusing AI insights, creative execution, and sales-driven strategies into one unstoppable growth engine.
Want a deeper dive into the UK market? Check out our guide on the best video production marketing agencies in the UK in 2025.
YouTube remains the authority-building platform for brands. But producing, editing, and optimizing long-form video is resource-heavy. That’s why businesses turn to editing services.
The best providers deliver:
With Tenacious Sales (operating internationally as Tenacious AI Marketing Global), editing isn’t outsourced; it’s built into a system where YouTube content becomes a sales funnel.
If you’re doing it in-house, here are the leading tools:
But here’s the truth: software doesn’t close deals. Strategy does. That’s why businesses scale faster by working with partners like Tenacious, who handle both execution and strategy.
So, what does a social media video production company actually do? They strategize, film, edit, optimize, and distribute content that doesn’t just look good; it works.
The real question is: do you want pretty videos, or do you want sales-ready content engineered for global growth?
At Tenacious Sales (operating internationally as Tenacious AI Marketing Global), we don’t just make videos. We build growth engines. With AI-powered insights, cinematic production, and relentless optimization, we help brands own their space, globally.
Ready to build a video strategy that converts? Book a Tenacious Growth session today.
Do I really need a professional video production company for social media?
Yes. Social media audiences are saturated with content, and low-quality video doesn’t cut through. A professional company ensures your videos are strategic, polished, and sales-ready, not just “good enough.”
What’s the ROI of investing in social media video production?
Studies show that adding video to landing pages can increase conversions by up to 80%. Professional video doesn’t just look better, it drives measurable growth in leads, engagement, and revenue.
How is professional social media video production different from DIY editing?
DIY tools and quick edits can produce content, but they rarely deliver consistent brand voice, platform optimization, or analytics-driven iteration. A professional partner like Tenacious ensures every video is engineered for reach, retention, and revenue impact.
How often should businesses post video content on social media?
The sweet spot depends on your goals, but at least one high-quality video per week is a strong benchmark. Brands that publish consistently build momentum, while those that post sporadically lose visibility fast.
Can a video production company handle YouTube editing too?
Absolutely. Many agencies, including Tenacious, integrate YouTube channel strategy, editing, SEO optimization, and Shorts creation into their production services, so your content works across all major platforms.
