Video is the most powerful marketing medium in 2025. With TikTok, Instagram Reels, LinkedIn, and YouTube dominating attention spans, brands must produce fast-paced, high-quality content to stay relevant.
Video is projected to account for 82% of all internet traffic, with people watching around 100 minutes of video per day. In our September 2025 news roundup, we highlighted Google’s latest AI Mode update, which is already pulling video snippets into Overviews. That means video isn’t just for social platforms; it’s fast becoming a direct SEO lever.
Key benefits of video marketing today:
For startups to global enterprises, professional video isn’t optional; it’s foundational.
Partnering with professionals ensures your video content isn’t just visually polished, it’s strategically impactful.
In fact, according to broadcast2world, 93% of marketers say video delivers strong ROI, and 87% confirm it directly boosts sales (b2w.tv). Landing pages with video also convert up to 86% better, showing the power of professional production.
Key advantages:
In 2025, many businesses still struggle to stand out. Working with an agency ensures your video hits the mark.
Marketers are prioritizing video over text across key goals like storytelling, brand building, and conversions.
The UK’s vibrant video production landscape includes several specialist categories:
These agencies specialise in social media video production, creating short-form clips for TikTok, Instagram Reels, and YouTube Shorts.
Short-form content dominates: According to Lifewire 66% of video ads now run under 30 seconds, delivering twice the engagement of longer formats.
Example: The Social Shepherd excels in crafting social-first content with performance-driven strategies.
Produce explainer videos, corporate messaging, and event coverage.
Examples: Torpedo Group and Hurricane Media, trusted by enterprises for clear industry messaging.
Offer creative, budget-friendly video solutions for smaller brands.
Examples: Skylark Media, Pocket Creatives, ideal for crowdfunding, product launches, and e-commerce initiatives.
Specialize in animated explainers, demos, and onboarding videos for tech brands.
Examples: Magneto Films, Posh Gecko, Kartoffel Films.
Here’s a curated list of notable agencies, with key details:
The Social Shepherd
The Social Shepherd is recognised as one of the best social media video production companies in the UK, excelling in crafting social-first content with performance-driven strategies.
Torpedo Group
Hurricane Media
Pocket Creatives
Skylark Media
Magneto Films
Posh Gecko
Kartoffel Films
RAW Pictures
Based in Birmingham with global reach, Tenacious Marketing is a social media video production company that helps brands stand out across TikTok, Instagram Reels, LinkedIn, and YouTube.
They specialise in video production for social media, combining AI SEO, LinkedIn branding, and global campaigns to drive measurable business growth through video.
While most agencies focus solely on production, Tenacious Marketing delivers video as a strategic growth engine, combining creativity with global, AI-driven digital strategy.
Based in the UK, they serve global clients and have earned awards for their expertise in branding, social media, and AI marketing.
Check out our video to learn more about
| Feature / Focus | Traditional Agencies | Tenacious Marketing (Global) |
| Core Offering | Video Production Only | Integrated Video & Marketing |
| Global Reach | Mostly UK-focused clients | International campaigns |
| AI & SEO Strategy | Rarely included | Core specialization |
| Personal Branding Support | Not a focus | Full-service offering |
| Social Media Integration | Content delivery only | Full-funnel execution + analytics |
Video production pricing in the UK varies widely depending on complexity, duration, and provider.
According to industry benchmarks, businesses should expect:
SMBs and startups: £900–£2,700 per video for a balance of cost and quality.
These ranges highlight how fast costs can escalate depending on who you hire.
At Tenacious, we’ve built a leaner, AI-assisted model that delivers agency-quality production at a fraction of typical UK costs. Instead of £2K–£5K per shoot, our clients pay predictable, scalable prices:
By systemising production and using AI-powered editing, we provide enterprise-level polish without the enterprise-level price tag. For founders, startups, and scaleups, this means you can publish more video content consistently without waiting months or burning through budget.
Anticipate these driving forces in 2025 and beyond:
Agencies that fuse creative expertise with technological foresight will thrive in this landscape.
The UK’s video production scene is rich and varied, from social storytellers to corporate innovators and startup-friendly creators.
Agencies like The Social Shepherd and Pocket Creatives offer great solutions based on specialization, budget, and creative style.
But when your goal is broader, to combine visibility, AI SEO, and personal branding with production, Tenacious Marketing stands out. Book your free call now to produce an engaging video.
They understand that in 2025, video is more than content; it’s a strategic asset.
And for more on these shifts, head to our YouTube channel @buildwithdean and see our weekly AI & marketing news series where we cover everything from Google’s AI Overviews to TikTok’s new ad formats. Staying ahead of these changes is why our clients’ video content stays visible across platforms and AI search engines
1. Who should consider using social media video production services?
Any business that wants to capture attention on TikTok, Instagram Reels, LinkedIn, or YouTube Shorts should consider professional social media video production. Startups can use it to launch products, e-commerce brands can boost sales with short-form ads, and corporates can humanize their brand through storytelling content.
2. What should I look for when choosing a video production agency?
Key factors include:
For example, Tenacious Marketing offers both video and full digital growth strategies, while agencies like The Social Shepherd specialize in social-first content.
3. What does a video production service for social media do?
A social media video production service creates platform-specific content such as 15- to 60-second Reels, TikToks, and YouTube Shorts. This includes concept development, filming, editing, sound design, captions, and optimization for each platform’s algorithm.
4. What is included in professional social media video production services?
Professional services typically include:
5. Top YouTube editing services for businesses in 2025
Businesses creating long-form YouTube content need editing services that can turn raw footage into polished, engaging videos. Services in 2025 typically include advanced editing, thumbnail design, SEO-friendly descriptions, and repurposing long videos into Shorts. Agencies like RAW Pictures and Tenacious Marketing offer YouTube editing services as part of a broader growth strategy.
6. Why is video so important when it comes to marketing?
Video builds trust faster than any other medium. Studies show people retain 95% of a message when they watch it in video compared to 10% when reading text. It also drives 82% of all internet traffic and boosts conversions by up to 86% when used on landing pages.
7. What makes Tenacious Marketing different from other video agencies?
Tenacious Marketing is unique because it is a global marketing agency, not just a video production house. Alongside professional video services, it offers AI SEO, LinkedIn lead generation, video production, personal branding, and full social media strategy. This ensures every video contributes to measurable business growth.
