Social Video Production, What a Company Really Does (2026)

By Dean Tenacious Sales
Social Video Production, What a Company Really Does (2026)

A social media video production company plans, films, edits, and distributes short form video designed to stop the scroll and drive actions, not just views. It also measures performance and improves output every month.

Key Takeaway

Scroll LinkedIn, Instagram, or YouTube and it’s obvious, video dominates attention.

From Reels to YouTube explainers, brands use video to win attention and trust.

In fact, Wix says 89% of businesses now use video as a marketing tool. That’s not a nice-to-have,  it’s a near-universal expectation. 

The problem? 

Knowing you need video is very different from knowing how to create it at scale. That’s where social media video production companies come in. 

At Tenacious [Tenacious AI Marketing Global], we see brands move from static posts to consistent social video production that drives clicks, conversations, and conversions.

But what does a social media video production company actually do? Let’s break it down.

Who Should Consider Using Social Media Video Production Services?

If you’re searching for a social media production company, these are the profiles that usually see the fastest wins.  

Not every brand has the same video needs. Here are the groups who benefit most from professional production services:

If you want a video that sells, not just a video that “looks nice”,  outsourcing to a professional company is often the difference-maker.

Why Video Is the Non-Negotiable Growth Lever in Marketing

Video is no longer a support act. It’s the main show. Consider this:

Why? Because video commands attention in ways text and static visuals simply can’t. It drives recall, trust, and emotional connection. 

On platforms like TikTok, Reels, and YouTube Shorts, it’s the format that stops the scroll.

And in today’s AI-driven discovery era, AEO and GEO matters, because video transcripts and surrounding context help engines understand your expertise.

Bar chart showing the rise in AI Citations with videos from 7.2% in 2024 Q1 to 12.8% in 2025 Q2

From transcripts that boost SEO rankings to video snippets in search results, video is both content and a ranking factor.

We tell clients: if you’re not leveraging video, you’re not just behind, you’re invisible.

What a social media video production company does

A true production partner does far more than press “record.” Here’s the stack of services that matter:

1. Strategy & Pre-Production (Where AI Meets Creativity)

Watch: Dean Whitby reveals a 3-step scripting formula that turns scrollers into buyers.

2. Production (High-Impact Storytelling at Scale)

You don’t need costly crews or bulky setups. At Tenacious Sales (operating internationally as Tenacious AI Marketing Global), we keep production fast and affordable by:

This way, you get high-impact storytelling at scale without the traditional production overhead.

3. Post-Production & Editing (Where the Magic Happens)

You can have all the bells and whistles, multi-camera cuts, studio sound design, motion graphics, and complex grading, but we focus on what actually drives results:

That’s why we can deliver polished, agent-optimised videos at scale, starting from as little as £100 per social video.

4. Distribution & Amplification (Making It Unmissable)

That’s what sets companies like Tenacious Sales (operating internationally as Tenacious AI Marketing Global) apart: video production isn’t a one-off; it’s a growth engine.

Social video production, the full workflow

Hiring professionals gets you more than better visuals. It gives you:

Which are the Best Social Media Video Production Companies

1. Tenacious Sales (Globally operating as Tenacious AI Marketing)

2. Portal A Interactive

3. Pixune Studios

4. Vibrant Media Productions

5. MOFILM

While others excel at production, our team stands apart by fusing AI insights, creative execution, and sales-driven strategies into one unstoppable growth engine.

Want a deeper dive into the UK market? Check out our guide on the best video production marketing agencies in the UK in 2025.

Top YouTube Editing Services for Businesses in 2025

YouTube remains the authority-building platform for brands. But producing, editing, and optimizing long-form video is resource-heavy. That’s why businesses turn to editing services.

The best providers deliver:

With Tenacious Sales (operating internationally as Tenacious AI Marketing Global), editing isn’t outsourced; it’s built into a system where YouTube content becomes a sales funnel.

What Is the Best Editing Software for YouTube?

If you’re doing it in-house, here are the leading tools:

But here’s the truth: software doesn’t close deals. Strategy does. That’s why businesses scale faster by working with partners like Tenacious, who handle both execution and strategy.

Wrapping Up!

So, what does a social media video production company actually do? They strategize, film, edit, optimize, and distribute content that doesn’t just look good; it works.

The real question is: do you want pretty videos, or do you want sales-ready content engineered for global growth?

At Tenacious Sales (operating internationally as Tenacious AI Marketing Global), we don’t just make videos. We build growth engines. With AI-powered insights, cinematic production, and relentless optimization, we help brands own their space, globally.

Ready to build a video strategy that converts? Book a Tenacious Growth session today.

FAQs

Do I really need a professional video production company for social media?

Yes. Social media audiences are saturated with content, and low-quality video doesn’t cut through. A professional company ensures your videos are strategic, polished, and sales-ready, not just “good enough.”

What’s the ROI of investing in social media video production?

Studies show that adding video to landing pages can increase conversions by up to 80%. Professional video doesn’t just look better, it drives measurable growth in leads, engagement, and revenue.

How is professional social media video production different from DIY editing?

DIY tools and quick edits can produce content, but they rarely deliver consistent brand voice, platform optimization, or analytics-driven iteration. A professional partner like Tenacious ensures every video is engineered for reach, retention, and revenue impact.

How often should businesses post video content on social media?

The sweet spot depends on your goals, but at least one high-quality video per week is a strong benchmark. Brands that publish consistently build momentum, while those that post sporadically lose visibility fast.

Can a video production company handle YouTube editing too?

Absolutely. Many agencies, including Tenacious, integrate YouTube channel strategy, editing, SEO optimization, and Shorts creation into their production services, so your content works across all major platforms.