Imagine waking up to a world where your website, once a top result for “best hiking gear,” now disappears from search entirely. No clicks. No traffic. Just… silence. This isn’t fiction, it’s Google’s AI Mode in action.
By synthesising answers directly in search results, AI Mode is sidestepping traditional SEO tactics such as keyword stuffing and backlink farming. Over 1.5 billion users now get instant answers without clicking links, and if your content isn’t optimised for AI, you’re invisible.
You’re not alone. Thousands of businesses are pressing the panic button as their hard-earned rankings crumble. “Why isn’t my site showing up anymore?” they ask. The truth?
Google’s algorithms no longer reward outdated search engine optimisation strategies. They prioritise clarity, structure, and factual precision, qualities that most websites lack.
But here’s the good news: You can adapt. By mastering technical SEO tactics such as schema markup, content architecture, and answer-focused formatting, you can dominate AI Mode and future-proof your online visibility.
At Tenacious Marketing, we’ve been helping clients rank in AI engines like ChatGPT, Gemini, Perplexity, and Google’s AI Mode for the past 6 months, we’ve been applying cutting-edge AEO (Ask Engine Optimization) and GEO (Generative Engine Optimization) strategies that future-proof visibility across all AI-first platforms. We’ve helped 15+ businesses adapt to AI-first search, achieving an average 75% increase in AI Mode visibility and brand mentions in ChatGPT and Gemini Discover results.
We have a great team that is easy to work with, making it very simple for you to understand what we can do and why. We then execute well using our manpower, allowing you to focus on what you do best and dominate in tomorrow’s world as it evolves. We can also keep you up to speed on the social media landscape and personal branding, and we have several AI Apps to help you grow. This means we are well-positioned to help you grow, not just specialising in one area.
This isn’t just about survival; it’s about seizing an opportunity to outpace competitors who cling to the past.
Google’s AI Mode isn’t just a feature; it’s a seismic shift in how users interact with search. Instead of scanning a list of links, people now get conversational answers tailored to their queries.
I find this change so fascinating, and the speed at which things change will come thick and fast now.
For example, searching “best hiking boots for rocky terrain” might trigger an AI-generated summary comparing brands, prices, and features, without linking to a single article.
This shift has dire consequences:
The message is clear: If your site isn’t optimised for AI, you’re not just losing traffic, you’re losing relevance.
It’s not just Google: ChatGPT, Gemini, Perplexity, and Claude are now pulling content from topically authoritative, structured sources, favouring sites built with AEO & GEO best practices. If you’re invisible to these engines, you’re losing brand mentions, referral traffic, and future customers.
Unlike Google’s AI Mode, which uses structured markup to synthesise overlays, LLMs like ChatGPT, Gemini, and Claude rely on a mix of fine-tuned data and real-time retrieval, favouring sites with topical authority, structured answers, and consistent mentions across the web.
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Schema markup is the language Google’s AI understands best. Think of it as a library index that tells Google exactly what your content is about. Without it, your chances of appearing in AI-generated answers plummet.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [{
"@type": "Question",
"name": "What are the best hiking boots for rocky terrain?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Brands like Salomon X Ultra 4 and La Sportiva TX5 are top picks..."
}
}]
}
</script>
This structured data not only fuels Google’s AI Mode but also trains retrieval-augmented generation systems used by LLMs like ChatGPT and Gemini, increasing your chances of being cited, surfaced, or recommended in AI-generated responses.
Case Study: A SaaS company added an FAQ schema to 20 blog posts. Within two months, their AI Mode visibility tripled, resulting in over 12,000 new monthly visits.
For more info on how google uses structured data or hot set up your google search console etc
AI doesn’t read your entire blog post; it scans for structured answers. To win, you must organise content like a textbook:
This structure enables AI to easily extract and synthesise your insights.
This style of concise, structured content also increases the probability of being included in ‘answer passages’ used by generative engines like Claude, Gemini, and future Google SGE iterations.
Don’t rebuild your site, refine it. Follow this audit to rescue underperforming pages:
Use tools like Ahrefs or SEMrush to find pages ranking in positions 4–10. These are “snippet opportunities” ripe for AI takeover.
Monitor Google Search Console for AI Mode impressions.
A/B test content formats to see what performs best.
Pro Tip: Update old blogs quarterly to reflect AI trends. Google rewards freshness!
Additionally, monitor mentions of your brand and content in platforms like ChatGPT (via ChatGPT Plus browsing), Gemini Discover, and Perplexity search. These signals can reveal how well your content is penetrating the LLM ecosystem — an emerging SEO layer beyond Google alone.
While AI Mode dominates today, Google’s Android XR glasses and spatial search are tomorrow’s battlegrounds. Prepare by:
Also consider Generative Engine Optimisation (GEO): optimising your content not only for Google AI Mode but for generative engines like ChatGPT, Gemini, Claude, and Perplexity, whose models continuously scrape, index, and summarise high-quality content into conversational experiences.
Aspect | Traditional SEO | AI Mode Optimization |
Ranking Factors | Backlinks, keyword density | Structured data, factual clarity |
Content Format | Long-form articles, keyword-rich | Answer-first, bullet points, FAQs |
Schema Markup | Optional (for rich snippets) | Essential (feeds AI synthesis) |
User Journey | Clicks through links | Direct answers within search results |
Future-Proofing | Meta tags, page speed | 3D/AR integration, voice + spatial search |
Google’s AI Mode isn’t a threat, it’s a reckoning. Every second you wait, competitors are stealing your audience, your rankings, and your revenue. This isn’t about tweaking your SEO strategy; it’s about rebuilding it from the ground up.
Will you cling to outdated tactics and watch your traffic vanish? Or will you embrace schema markup, structured content, and AI-driven optimisation to dominate search in 2025 and beyond?
The choice is yours. But remember: In Google’s new world, adaptation isn’t optional, it’s survival.
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1. How does Google’s AI Mode affect my website’s rankings?
AI Mode prioritises direct answers over traditional links. If your content isn’t structured with clear, factual answers and schema markup, it risks being excluded from AI-generated responses. Over 1.5 billion users now rely on AI Mode, making it critical to optimise for clarity and structured data to maintain visibility.
2. What’s the fastest way to adapt my existing content for AI Mode?
Start with a content audit to identify pages ranking in positions 4–10 (snippet opportunities). Retrofit these with FAQ schema, bullet points, and answer-first formatting. Tools like Ahrefs or SEMrush can help pinpoint gaps, while Google’s Structured Data Testing Tool validates your schema markup.
3. Do I need to rewrite all my blog posts for AI Mode?
No, focus on high-potential pages first. Prioritise content targeting question-based keywords (e.g., “how to choose hiking boots”). Use subheadings (H2s) to break down topics, add bolded answers, and embed tables or FAQs for easy AI synthesis.
4. How will Android XR glasses impact search engine optimisation (SEO) in the future?
Android XR will blend AR with search, emphasising spatial and voice queries. Optimise by adding 3D product models, location-based metadata, and conversational keywords (e.g., “Where can I buy hiking boots nearby?”). Start experimenting with AR experiences now to stay ahead of the curve.
5. Can AI-generated content hurt my SEO?
Generic AI content lacks originality and may underperform. Google prioritises E-E-A-T (Experience, Expertise, Authority, Trust). Utilise AI for research and drafting, but incorporate human insights to add depth and credibility.
6. How can I improve my content’s chances of being included in ChatGPT, Gemini, and other AI-generated answers?
Use structured data (FAQ, How-To, Article schema), write in concise, answer-focused formats, and optimise for E-E-A-T signals. Mention emerging keywords and entities (e.g., product names, industry terminology) to help LLMs surface your content in responses. Regular content updates and strategic AEO/GEO practices can dramatically increase your visibility in generative search experiences.