How to Audit Your Content for AEO, GEO, and AI SEO in 2025
Key takeaways
• Treat AEO, GEO and AI SEO as one system. Answer first content, clean entity signals, and validated schema.
• Prioritise entity and product facts. Then add answer blocks, FAQPage, ItemList, Product, and OfferShippingDetails.
• Measure citations in AI engines, not just rankings. Improve pages that are quoted or nearly quoted.
• Blogs work when they are answer focused and interlinked to collections and products.
How to Audit Your Content for AEO, GEO and AI SEO in 2025, The Ultimate Guide
AI answers are now a mainstream part of search. Google says AI Overviews have scaled to more than 1.5 billion monthly users in over 200 countries. [Google I/O 2025] blog.google
When an AI summary appears, people click fewer links. Pew found that users who saw an AI summary clicked traditional results in about 8 percent of visits versus 15 percent without a summary. [Pew Research] Pew Research Center
This guide gives you a practical audit framework for Ask Engine Optimisation, Generative Engine Optimisation, and AI SEO. The goal is to make your brand findable, quotable, and trusted across AI Overviews, ChatGPT, Perplexity, and Copilot.
Or you can jump straight to our services and how we help.
What is AEO, GEO and AI SEO
AEO, optimise content so it becomes the answer in AI experiences, featured snippets, voice assistants, and Q and A boxes. Use concise answers, clear structure, and schema.
GEO, optimise for generative systems so your content is selected and cited in AI written answers. Focus on depth, authority signals, and machine readable structure that helps attribution.
AI SEO, combine classic SEO with AEO and GEO to feed and earn visibility in AI summaries and conversational search.
Why this matters in 2025
Reach is massive. AI experiences in Google Search now reach over 1.5 billion users monthly.
Clicks compress when AI appears. Plan to be cited, not just ranked.
Voice search is meaningful, so answers should be short and natural, but do not rely on voice alone.
Why audit your content for AEO, GEO and AI SEO
Risks if you ignore this
• Loss of visibility where AI summaries appear. Users get answers without scrolling. [Pew Research] Pew Research Center
• Missed citations when facts are inconsistent or unstructured.
Benefits if you adapt
• Higher perceived authority when cited in AI Overviews and chat answers.
• Resilient discovery across text, voice, and visual modes.
Step by step audit for AEO, GEO and AI SEO
Step 0, Entity and knowledge graph audit
Confirm the basics that help AI reconcile who you are.
• Organization schema with legal name, logo, url, contact points, and sameAs to major profiles.
• Consistent name, address, and phone across listings.
• Clear About page with canonical facts and brand variants.
• Merchant or product feeds verified and consistent with on site facts.
• Validate with Google’s structured data guidance and testing tools.
Step 1, Identify high priority content
Prioritise pages that align with questions and answers.
• Pages that target What, How, When, Why.
• Hubs and policy pages, for example delivery, returns, pricing, sizing.
• Posts that can support a single paragraph answer at the top.
• Content ready for schema.
Test live. Ask your core questions in Google, Perplexity, and ChatGPT. Note if you are cited and which URL is used.
Audit checklist
Targets a clear question, Yes or No
Single paragraph answer at the top, Yes or No
FAQ block present, Yes or No
Structured data valid, Yes or No
Internal links to the right hubs, Yes or No
Notes, [add here]
Step 2, Optimise for conversational queries
Write like a useful answer.
• Replace generic headers with question headers, for example What is AEO, How does pricing work.
• Start with a direct 30 to 60 word answer before the detail.
• Add a short FAQ block with 3 to 5 follow up questions and answers. Mark it up with FAQPage. [Google Search Central] Google for Developers
Step 3, Implement the right schema
Structured data helps AI parse and attribute your content.
• FAQPage for Q and A sections.
• Article or BlogPosting for long form guides with author and dates.
• Organization for brand facts and social profiles.
• ItemList on collection or hub pages that list products or resources.
• Product on product pages with GTIN or MPN, brand, price, availability, and reviews.
• OfferShippingDetails on delivery pages with clear thresholds, destinations, and cut offs. [Schema.org] Schema.org
Use Google’s structured data docs as the source of truth for what Search supports and how to validate.
Step 4, Test voice and multimodal readiness
• Answer Who, What, Where, When and How with short, precise text that can be read aloud.
• Add images and short video clips where relevant, then mark up videos with VideoObject and ensure images have descriptive alt text.
• Keep important facts in text, not just images.
Step 5, Monitor citations and iterate
Track whether you are referenced in AI answers, not just ranked.
• Watch for citations or mentions in Google AI experiences, ChatGPT, Perplexity, and Copilot.
• Validate structured data regularly, and keep product and policy facts in sync with feeds. [Google Search Central] Google for Developers
Top tools for AEO and GEO audits
• Google structured data docs and validators for schema.
• People Also Ask and internal search logs to mine real questions.
• Ahrefs gives citation numbers across 5 majoe ai engines
• Google Search Console to track growth and data search as queries and pages
Common AEO and GEO mistakes to avoid
• Entity inconsistency across profiles and listings.
• Missing or incomplete schema, especially FAQPage, Product, and ItemList.
• Thin answers with long intros and no direct answer block at the top.
Future signals to watch
Coverage and placement of AI answers keep changing. Build for citation and clarity, then keep testing as features roll out. This is 40% about blog content and structure, 30% is PR and News, 20% is social channels and businesses will then have to think about how they win the video, image and voice search so it gets more complicated in the future but for now domination can happen with blogs and pr.
Integrating AEO, GEO and AI SEO with your marketing
• Lead generation, align landing pages and guides with answer style content, then interlink to forms and product pages.
• Personal branding, structure expert answers on your site so LinkedIn and AI engines can quote your people.
• B2B and local, mix industry FAQs with clear location and service facts to earn citations in local and category queries.
Wrapping up
AEO, GEO and AI SEO are essential. Start with entity clarity, add answer first content, implement the right schema, and monitor citations where AI answers appear, update all your listing sites to have same details to remove discrepancies and confusion and update all your company pages so everything online is up to date without incosistencies. Want an AI readiness report get in touch here for that or even if you just want someone to give you all of this done for you so that AI says your name, you can find out more here
FAQs about AEO and GEO audits
1. How is AEO different from SEO
SEO drives rankings and traffic. AEO structures content to be the final answer. Both matter, but AEO makes content quotable in AI experiences.
2. What tools should I use first
Use Google’s structured data docs and validators for schema, then add your preferred monitoring for AI references. Keep your editorial workflow focused on answer first structure.
3. How often should I audit
Quarterly is sensible for a full audit, monthly for high value pages or feeds that change frequently.
4. Does AEO work for local businesses
Yes. Combine LocalBusiness facts and consistent listings with answer first pages and FAQPage schema to win local and service queries.