.jpg)
Let’s be honest. Most LinkedIn profiles are nothing more than digital gravestones, static, dusty, and ignored.
If you’re a founder or an executive in the UK, you’ve likely been told that a "professional" profile means a decent headshot and a list of your previous jobs. In 2020, that might have been enough. In 2026? It’s a recipe for invisibility.
The search landscape has shifted. We’ve moved from an era of "scrolling" to an era of "asking". When a prospect asks Perplexity, ChatGPT, or Google AI Overviews, "Who is the best consultant for scale-ups in Birmingham?", the AI doesn't just look at your website.
It scrapes your LinkedIn "About" section, your skills, and your featured content to verify if you are a trusted entity. To understand the mechanics behind this, you can read our guide on AI SEO vs AEO.
To make a professional LinkedIn profile today, you aren't just writing for humans; you are engineering a data hub for AI discovery.
For years, we treated LinkedIn as a static backup of our resume. But Gartner predicts that by 2026, 30% of GenAI projects will fail due to poor data quality.
Why does that matter to you? Because your LinkedIn profile is the data. This is why strategic Personal Branding for CEOs has become a high-stakes data-quality play.
AI models use your profile to build a "Knowledge Graph" of your expertise. If your profile is vague, the AI can't verify you. If you aren't verified, you aren't cited. It’s that simple.
Furthermore, McKinsey reports that by 2028, AI-powered search will influence $750 billion in revenue. If you aren't the "Obvious Answer" in that search, you are handing that revenue to your competitors.
At Tenacious AI Marketing, we don’t do "tips." We build systems. To move from being a "hidden gem" to an "unmissable authority," you need to apply the G.L.O.W. Framework to your profile:
Your headshot and banner aren't just for vanity. High-contrast, professional imagery acts as a "Frequency Signal" that humans trust and AI recognizes as a mark of a high-authority entity.
Watch: 10 Rules That Built My Personal Brand. In this video, Dean breaks down how to project the visual and strategic authority required to be recognized as an industry leader.
73% of decision-makers state that thought leadership, starting with a strong visual presence, is more effective at building trust than traditional marketing.
This is where the engineering happens. Most people waste their headline on a job title. An AEO-ready headline is a Direct Answer. Instead of "CEO at X," try "Helping Tech Founders Scale via AEO Strategy." You are giving the AI a clear "intent match" to scrape.
Your "Featured" section is your storefront. In 2025, LinkedIn video views increased significantly, and video posts now see an average engagement rate of 5.60%, higher than standard images. To capitalize on this, you need a robust LinkedIn lead generation system.
Visibility without results means nothing. Your profile must lead somewhere. Whether it's a booking link or a high-value lead magnet, your "Optimise Wins" phase ensures that the traffic the AI sends you actually turns into a client.
In the UK, many agencies can "fix your profile." But they are looking in the rearview mirror.
| Feature | Tenacious AI Marketing | Kurogo | Pixated | Found |
| Philosophy | Authority Engineering | Social Clout | Performance/Ads | Corporate Search |
| Optimization Focus | AEO/GEO (AI Search) | Human Engagement | ROI/Clicks | Everysearch™ |
| Framework | G.L.O.W. | Personality-led | Campaign-led | Tech-led |
While competitors focus on "likes" or "ads," Tenacious focuses on Visibility through Verifiability. We don't want you to be popular; we want you to be the only answer the AI gives.
Your LinkedIn profile is no longer a passive document. It is a Broadcasting Signal. In a world where 8.4 billion AI agents will be helping people make decisions by the end of 2026, you cannot afford to be invisible.
The goal isn't just to look professional. The goal is to be unmissable. Engineer Your Digital Presence.
Are you ready to stop being your industry’s "best-kept secret"? It’s time to Open Waves and claim the authority you’ve earned.
Is your LinkedIn profile AEO-ready? Book a LinkedIn Strategy Session with Tenacious AI Marketing today.
We’ll audit your profile, optimize your discovery frequency, and turn your digital presence into a lead-generating machine.
Should I use AI to write my profile?
You can use it for drafting, but generic AI content is often ignored by search engines for being "low-value." Use it to structure your expertise through the G.L.O.W. lens instead.
How often should I update my profile for AEO?
AI models value "freshness." Update your key sections every 90 days to signal to the crawlers that your authority is current.
Do endorsements actually help with AI?
Yes. Endorsements act as "trust data points" that LLMs use to verify the accuracy of your claims.
Can I be "too professional" for LinkedIn?
The "Tenacious" tone is bold and visionary. Being "stiff" is boring. Being an authority is magnetic.
What is the biggest mistake on LinkedIn profiles today?
Having no clear Call to Action. If a prospect (or a bot) finds you and doesn't know where to go next, you've failed the "Optimise Wins" phase.
