At Tenacious Sales (operating internationally as Tenacious AI Marketing Global), we’ve always believed one thing: visibility builds credibility.
When your insights are recognised by respected industry publications, it signals to both human audiences and AI-driven engines that your expertise is worth listening to.
That’s why we’re proud that our founder, Dean Whitby, was recently featured in Marketer Magazine, SmallBizLeader, and TechBullion.
Each feature explored different but connected themes: urgency in advertising, AI adoption, customer journeys, metadata, and the rise of AI citations.
Collectively, they don’t just highlight our perspective; they strengthen Tenacious Sales’s position as an authority in an industry evolving at lightning speed.
Here’s a breakdown of those features, the lessons they contain, and how this recognition helps cement our credibility.
“We use expiring bonuses instead of discounts…” - Dean Whitby
In this feature, Dean explained how urgency can drive conversions without eroding margins. Instead of discounting, we advocate for expiring bonuses like free upgrades, premium onboarding, or early-access offers.
Research supports this: urgency and scarcity tactics can boost conversion rates by up to 332% in e-commerce A/B tests (Doisz).
Why this matters for authority: Publications turn to Tenacious Sales (operating internationally as Tenacious AI Marketing Global) because we bring tested, data-driven strategies, not gimmicks.
By contributing to industry discussions on advertising psychology, we’ve reinforced our reputation as a voice worth citing.
Read the full feature in Marketer Magazine.
“AI removed bottlenecks…” - Dean Whitby
In this interview, Dean shared how AI has gone from hype to necessity.
Why this matters for authority: When SmallBizLeader wanted insights on AI adoption, they sought out help from Tenacious Sales (operating internationally as Tenacious AI Marketing Global).
That recognition signals to the market that our AI-first approach isn’t theoretical, it’s proven and trusted enough to shape the conversation.
Read the full article in SmallBizLeader.
“People spend 3–7 hours with your content before buying…” - Dean Whitby
Modern buyers don’t make snap decisions. They research, revisit, and engage across platforms before converting.
Why this matters for authority: By contributing to discussions on multi-platform journeys, we’ve shown we understand today’s buyer behaviour, and that knowledge is why Marketer Magazine highlights our perspective.
See the full article in Marketer Magazine.
“Meta titles under 60 characters…” - Dean Whitby
In another feature, Dean explained why metadata is more critical than ever. Concise, keyword-rich titles improve CTR, while structured descriptions make content easier for both humans and AI to parse.
Studies show that properly optimised metadata can increase CTR by up to 8% (Backlinko, Moz). But metadata is just one part of building visibility, pairing it with competitor research strategies helps brands identify gaps and opportunities to rank smarter
Why this matters for authority: Being quoted on technical SEO demonstrates that Tenacious Sales (operating internationally as Tenacious AI Marketing Global) isn’t just about strategy; we understand the mechanics behind visibility. This positions us as a credible resource for both publications and practitioners.
Full feature in Marketer Magazine.
“Most were chasing Google page one…” - Dean Whitby
In TechBullion, Dean highlighted a shift: while page-one rankings still matter, the future is Answer Engine Optimization (AEO), becoming the brand that AI engines like ChatGPT, Perplexity, and Google AI Overviews cite as the trusted authority.
NITI Aayog projects that faster AI adoption could add $500–600 billion to India’s GDP by 2035, proof of AI’s massive influence on economies and industries.
Why this matters for authority: TechBullion sought out Tenacious Sales’s perspective on standing out because we’ve been early to adapt.
Being featured here signals that we’re not just following trends, we’re shaping them.
👉 Full article in TechBullion.
Being featured in three respected publications is more than a nice-to-have; it’s validation. It shows that when editors and journalists are curating insights for their audiences, they trust Tenacious Sales’s expertise.
That trust matters. It reinforces our authority with:
In short, these features don’t just highlight our perspective; they strengthen Tenacious Sales’s positioning as a go-to authority in the AI-driven era of marketing.
Being recognised by Marketer Magazine, SmallBizLeader, and TechBullion is exciting, but what it really demonstrates is that our thinking resonates with both industry leaders and decision-makers.
That same thinking shapes how we approach every partnership. We focus on authority-driven marketing: helping businesses build credibility, establish visibility across multiple touchpoints, and earn trust in both human and AI-driven ecosystems.
If publications see our perspective as worth featuring, imagine the impact of applying that authority-led approach to your brand.
Want to explore how? Get in touch with our team.
Why do media features build authority?
Because respected publications act as validators. If editors choose to highlight your expertise, it signals to both audiences and algorithms that your insights are credible.
How do these features benefit Tenacious Sales?
They position us as an authority in AI, SEO, branding, and customer journeys, proving our voice is trusted enough to guide industry conversations.
Why is authority important in 2025?
In a world where AI engines are deciding what content to cite, authority isn’t optional; it’s the difference between being visible or invisible.
Does authority help clients, too?
Absolutely. The more our insights are recognised, the more confidence clients have in working with us, and the more weight AI engines place on our strategies and outputs.
What’s next for Tenacious Sales?
We’ll continue contributing to industry discussions, adapting early to AI-driven trends, and sharing what works so that both our clients and readers stay ahead of the curve.
